I know and like standards and mostly follow them. So the standards that I follow include: ITIL, COBIT 5, TOGAF, ODATA, CMM, standards of other professional bodies including: ISACA, ACM, Microsoft and PMI. There are of course many others that I use when required. I find standards are like ‘muscle memory’. When I run I don’t want to have to look at each step and calculate current pace, elevation, footing conditions, knee bend, leg cycle time, air, heart rate, gain and loss since last step, etc. I want to think about the goal and relative position not the steps. Standards become part of every project and/or activity just as to run and race requires making tracks and steps. So I mostly follow them; and try to make conscious decisions when I don’t. I even document these decisions in order to make them down stream standards. I find litigation helps in doing this. Of course everyone likes their own standards best.